Marketing

We help businesses tell their stories with insight and imagination.

We’re a small firm that brings a full measure of marketing acumen and creative talent to every assignment. Our size and makeup allow us to combine the breadth and scope of a large agency with the focus and efficiency of a dedicated team.

Marketing Isn’t Rocket Science
Marketing is story telling. An honest message deserves to be told. A brand is no different than a family name. If a company has integrity and offers a good product or service, everyone ought to know about it.

Marketing communications refers to the multitude of print and electronic components used to promote a company, brand, product or service. Examples include: identity, packaging, websites, advertising, posters and catalogs. Book design and illustration stretch the definition a bit, but we do these things, too.

On the Other Hand
Most people first learn about a company through marketing communications. Yet much of the information companies transmit doesn’t register with their target audience. Why? Because company owners can’t see the forest for the trees. They are often encumbered by:
• too much information, not too little;
• too complicated a perspective, not too simple;
• too much emphasis on what they offer, not enough on what customers want.

These oversights lead to unclear and potentially misleading marketing communications. Sometimes it takes a fresh perspective to see the gold in the pan.

Your Mission, Not Ours
We develop client-centric, market-oriented narratives tailored to specific audiences. We take a problem solving approach, even when the “problem” is to build upon an already successful business model.

Toward this end, we get to know the people and companies we work with well. After all, if we’re going to fashion a story on your behalf, we must be true to your mission and objectives, not ours.

Vitals, Verbals and Visuals
We believe it’s essential to know what is vital to your business before crafting verbals and visuals. So before we pull out the stops and let our creative juices flow, we learn what we can about your situation, and about the essential message your target audience needs to see and hear.

We Play Well with Others
We are fortunate to work with many talented writers, photographers, web developers and other creative professionals, as well as with specialists in research, conventional and social media, sales and other disciplines. We enjoy working with a team and appreciate the value experts bring to the table.

Another Thing
If you’re a small business owner, you may think professional marketing services are for big companies only. This isn’t true. First of all, every company has a marketing strategy–if not by design, then by default. Second, marketing is scalable–the principles are the same regardless of a company’s size or budget.

What’s Your Story?
Your company may be large or small; well established or just starting out; poised for growth or needing to curb diminishing sales. Whatever your circumstances, let us help you determine how marketing communications can facilitate your efforts and contribute to your success.

Want to get together? Call us at 603.903.0218 or click here to send us a message.

Whatever your enterprise, here’s wishing you success and prosperity.