Branding for Nonprofits More often than not, people associate the concept of branding with large for-profit companies–companies with complex and pervasive personalities that are ever-present in our daily lives. In addition, it’s difficult for some to consider that non-commercial entities can (or should) have a brand. Most people who work within the nonprofit sector know […]
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Branding: What is the Difference Between a Renovation and a Rebranding?
0Some people think of a brand as a company’s logo or tagline. Others think of a brand as the image an organization wishes to project. Professional marketers often define branding as having to do with the perception a company or an organization holds in the minds of an audience (or audiences—which can include consumers, reviewers, […]